One script tag.
Ask your data anything.

Objectiv records every click, page view and scroll on your website. You ask your own AI what happened, in plain language.

Start your 14-day free trial See the demo

14 days free · No credit card required

<!-- add this to your website or web app -->
<script src="https://analytics.objectiv.ai/tracker.js
         ?site=your-site&key=your-key" async></script>
Demo

Real questions. Real data.

Ask what you would ask a colleague. Your AI gets the numbers from Objectiv and tells you what they mean. Pick a question.

Claude · objectiv MCP

Example questions with sample data.

How it works

Three steps, a few minutes

Works on any website or web app, including single-page apps.

1

Add the script

Paste one ~2 KB script tag into your site. It records clicks, page views and scrolling. There is nothing to configure.

2

Objectiv names what people do

It reads button texts, element IDs and URLs and gives each interaction a readable name. You don’t tag anything yourself.

3

Ask your AI

Connect Claude, ChatGPT or Gemini and ask, for example, “How many visitors go from the pricing page to sign-up?” You get the answer, with the numbers.

tag: "button"
text: "Proceed to checkout"
url_pattern: "/cart"
→
StartCheckout

Every click gets a clear name that your AI uses in its answers, like in the demo above.

Features

Everything you need. Nothing you do not.

⚡

Zero-config tracking

One script tag and you are collecting. No event schemas, nothing to maintain.

🤖

AI-native querying

Built on MCP. Any compatible AI instantly sees your sites, actions and saved questions.

📐

Reusable patterns

Save a funnel, path or retention analysis once. Then ask for it again by name.

🔒

Privacy first

No form input, no query parameters, no tracking across visits. GDPR compliant.

📊

Rich analysis types

Funnels, click paths, breakdowns, frequency and retention. All in plain language.

🏗️

Lightweight and reliable

The tracker weighs 2 KB and sends events in batches. Offline, it fails silently.

🧭

Guided setup

A guide in the dashboard takes you from adding your site to your first question.

🍪

Cookie mode, if you want it

No cookies by default. Turn on cookie mode per site if a visit should survive a payment page.

👥

Bring your team

Sign in with Google or Microsoft, and invite colleagues with a link.

Privacy by design

We track behaviour, not people.

Objectiv collects no personal data and uses no cookies by default, so it needs no cookie banner. The tracker only captures what is needed to see how your site is used.

What is captured

  • Button labels and element IDs
  • Page URL with query params stripped
  • SPA route changes
  • Scroll depth at click time
  • Tab visibility for engaged-time
  • Anonymous session ID, tab-scoped UUID

What is never captured

  • Input field values or passwords
  • Form data or submitted text
  • URL query parameters
  • Cross-session or cross-device identity
  • Elements marked data-no-track
Pricing

Pricing

A fixed price per month. No per-user fees and no usage charges. Every plan starts with 14 days free.

Hosted in the EU GDPR compliant No credit card needed for the trial
Basic
€49/ month
14 days free
For one website.
  • One website or web app
  • Use your own AI: Claude, ChatGPT or Gemini
  • Works with any MCP-compatible assistant
  • Hosted in the EU, GDPR compliant
Start free trial
Most popular
Standard
€249/ month
14 days free
For several websites and apps.
  • Unlimited websites or web apps
  • Use your own AI: Claude, ChatGPT or Gemini
  • Works with any MCP-compatible assistant
  • Pre-built agents to set up your own feedback loops
  • Hosted in the EU, GDPR compliant
Start free trial
Enterprise
On request
Set up in your own cloud environment, with personal support.
  • Unlimited websites or web apps
  • Use your own AI: Claude, ChatGPT or Gemini
  • Pre-built agents, integrated with your own systems
  • A dedicated implementation manager
  • Hosted in the EU, GDPR compliant
Contact us
FAQ

Frequently asked questions

What is Objectiv?
Objectiv is web analytics without dashboards. You add one script tag to your website or web app. It records clicks, page views and scrolling. Then you ask your own AI assistant what happened, in plain language.
How do I get started?
Create an account at analytics.objectiv.ai, add your website and paste the script tag into your site. Then connect your AI assistant. Most people ask their first question within minutes.
Is there a free trial?
Yes. Every plan starts with 14 days free. You don’t need a credit card.
Do I need a cookie banner for Objectiv?
No, not by default. Objectiv sets no cookies and stores nothing that lasts beyond the visit: only a random visit ID in sessionStorage, which the browser deletes when the tab closes. It collects no personal data and does not follow people across visits or websites. If you switch on cookie mode for a site, you do need consent for that cookie. Other cookies on your site, for example for ads, may also need a banner.
Which AI assistants work with Objectiv?
Claude, ChatGPT and Gemini, and any other assistant that supports MCP (Model Context Protocol). You ask the question in your own assistant, and it gets the numbers from Objectiv.
Is Objectiv an alternative to Google Analytics?
Yes. Objectiv measures the same kind of website behaviour, but you ask questions instead of building reports. It is hosted in the EU, uses no cookies by default and collects no personal data.
Is Objectiv GDPR compliant?
Yes. Objectiv is hosted in the EU and never collects form input, passwords, URL query parameters or anything that identifies a person.
What does Objectiv cost?
Basic is €49 per month for one website. Standard is €249 per month for unlimited websites. Enterprise is priced per customer: email hi@objectiv.ai. Every plan starts with 14 days free.
Get started

Start your 14-day free trial

Set up Objectiv yourself in a few minutes and ask your first question today.

  1. Create your account
  2. Add the script tag to your site
  3. Connect your AI and ask a question
Start free trial

Questions first? Email hi@objectiv.ai

14 days free. No credit card required.