Analytics for the AI era

One script tag.
Ask your data anything.

Objectiv captures every click, navigation, and scroll across your websites & web apps, then lets anyone ask questions about them in plain language. No dashboards, no SQL, no training.

Get early access See the demo
<!-- drop this on any website or web app -->
<script src="https://cdn.objectiv.ai/tracker.js
         ?site=your-site-id" async></script>
Live in private beta The tracker, ingest pipeline, and AI querying are running on real websites and web apps today.
See it in action

Ask a real question. Get a real answer.

These are actual questions answered against live tracking data, no SQL or dashboards. Pick one, or watch them cycle.

Claude Code · objectiv MCP
How it works

From raw events to plain-language answers

Works on any website or web application, including single-page apps. Zero configuration. GDPR-friendly by design.

Browser
tracker.js
→
Backend
Ingest API
→
Storage
PostgreSQL
→
AI layer
MCP Server
1

Automatic capture

A 2 KB script collects clicks, page navigation, scroll depth, and session data. Smart batching keeps network impact minimal. No setup beyond the script tag.

2

Semantic annotation

An AI reads the raw fingerprints, button labels, element IDs, and URL patterns, then assigns human-readable names. Meaning is derived automatically, not manually tagged.

3

Ask in plain language

Connect Claude or any MCP-compatible AI to Objectiv. Ask "What is the drop-off between pricing and sign-up?" and get a real answer. No SQL required.

tag: "button"
text: "Get started"
url_pattern: "/pricing"
→
ClickGetStartedFromPricing

Structure becomes meaning. The AI can now reference this action by name in any analysis.

Features

Everything you need. Nothing you do not.

⚡

Zero-config tracking

One script tag and you are collecting. No event schemas to design, no instrumentation to maintain.

🤖

AI-native querying

Built around the Model Context Protocol. Any MCP-compatible AI can instantly discover your sites, annotations, and patterns.

📐

Reusable patterns

Define funnels, paths, and retention analyses once. Any AI can run, extend, or reference them by name.

🔒

Privacy first

Input fields, form data, and query parameters are never captured. No cross-session identity. GDPR-friendly by design.

📊

Rich analysis types

Funnels, user paths, breakdowns by device or referrer, frequency, and retention cohorts. All in plain English.

🏗️

Lightweight and reliable

The tracker weighs 2 KB and batches events every 3 seconds. Final flush via sendBeacon. Fails silently offline.

Privacy by design

We track behaviour, not people.

Objectiv follows a strict no-PII principle. The tracker is intentionally narrow, capturing only what is needed for behavioural analytics.

What is captured

  • Button labels and element IDs
  • Page URL with query params stripped
  • SPA route changes
  • Scroll depth at click time
  • Tab visibility for engaged-time
  • Anonymous session ID, tab-scoped UUID

What is never captured

  • Input field values or passwords
  • Form data or submitted text
  • URL query parameters
  • Cross-session or cross-device identity
  • Elements marked data-no-track
Pricing

Simple, transparent pricing.

Flat monthly prices. No per-seat fees, no usage-based surprises, no sales calls to get started. You always know exactly what you pay.

Safely hosted in the EU Fully GDPR compliant No hidden fees
Basic
€49/ month
Everything you need to start asking your data questions.
  • Safely hosted in the EU, fully GDPR compliant
  • One website or web app
  • Connected to your own AI model: Claude, OpenAI, Google Gemini
  • Open MCP integration
Get early access
Most popular
Standard
€249/ month
Everything you need to create data-driven growth.
  • Safely hosted in the EU, fully GDPR compliant
  • Unlimited websites or web apps
  • Connected to your own AI model: Claude, OpenAI, Google Gemini
  • Open MCP integration
  • Create your own feedback loops with pre-built agents
Get early access
Enterprise
Contact sales
Create your dedicated conversational analytics infrastructure.
  • Safely hosted in the EU, fully GDPR compliant
  • Unlimited websites or web apps
  • Connected to your own AI model: Claude, OpenAI, Google Gemini
  • Open MCP integration
  • Create integrated feedback loops with pre-built agents
  • Work with your dedicated implementation manager
Contact sales
FAQ

Frequently asked questions

Everything you need to know about how Objectiv works, what it tracks, and what it costs.

What is Objectiv?
Objectiv is privacy-first web analytics built for the AI era. You add one script tag to any website or web app and it captures clicks, navigation, and scroll events. You can then ask questions about that data in plain language using your own AI assistant, with no dashboards or SQL required.
How do I install Objectiv?
Drop a single ~2 KB script tag into your site's HTML, just like any other analytics snippet. There are no event schemas to define and no instrumentation to maintain. Objectiv tracks everything automatically and works out of the box on both regular websites and single-page apps.
Which AI assistants can I use to query my data?
Objectiv connects through the Model Context Protocol (MCP), so it works with any MCP-compatible AI, including Claude, ChatGPT (OpenAI), and Google Gemini. You ask questions in your own assistant and Objectiv returns answers grounded in your real traffic.
Is Objectiv an alternative to Google Analytics?
Yes. Objectiv is a privacy-first, EU-hosted alternative to Google Analytics built for the AI era. Instead of navigating dashboards and reports, you connect your own AI assistant — Claude, ChatGPT, or Google Gemini — and ask questions about your traffic in plain language. It is GDPR compliant by design, never captures PII, and does not build cross-session or cross-device user identities.
What is conversational analytics?
Conversational analytics means asking questions about your data in natural language and getting direct answers, instead of interpreting dashboards or writing SQL. Objectiv implements this through the open Model Context Protocol: your AI assistant queries your real traffic data and answers questions like "Where do users drop off in the checkout funnel?" with numbers grounded in your actual events.
Is Objectiv GDPR compliant?
Yes. Objectiv is GDPR compliant by design and safely hosted in the EU. The tracker never captures input field values, form data, passwords, or query parameters, and it does not build cross-session or cross-device identities.
Do I need dashboards or SQL?
No. Instead of building dashboards or writing SQL, you ask questions in plain language, such as "Where do users drop off in the checkout funnel?", and get a direct answer. Objectiv turns the underlying data into clear, plain-language insights.
How much does Objectiv cost?
Objectiv Basic is €49 per month for one website or web app, connected to your own AI model via open MCP integration. Standard is €249 per month and adds unlimited websites or web apps plus pre-built agents to create your own feedback loops. For a dedicated conversational analytics infrastructure with an implementation manager, our Enterprise plan is available — just contact hi@objectiv.ai. All plans are hosted in the EU and fully GDPR compliant.
Early access

Get notified when Objectiv launches

We are running a private beta. Send us an email and we will be in touch.

Email hi@objectiv.ai

No spam. No sales calls unless you ask for one.